The concept is intended to convey the impact of stormwater practice in the overall health of the region's waterways. The water drop is divided up by three wavy lines. The three lines represent the major rivers of the region including the Mississippi, Black and La Crosse. The colors within the waterdrop transition vertically from blue to green while the waterdrop transforms into a leaf to suggest the process of water absorption that supports native plants which improves soil health and beautifies the landscape.
The icon is integrated into the wordmark to allow the design to be compact while making a direct association to the meaning of the project initiative's purpose. The icon can also be used in isolation in other areas of a design application.
Copperhead Carts is a golf cart dealership of custom carts for the course, campsite, neighborhood, workplace, or municipality.
The snake can convey a sense of strength and aggression, but can also let one know that change is in the wind and be a guide for spiritual renewal. The symbology of the copperhead suggests that when it appears, it means that you need to focus on doing some internal healing so you can move forward with your plans.
The logo depicts the snake in an aggressive pose, but its rigid stillness also conveys a sense of quiet repose. Its tongue searches the air in establishing a sense of awareness of its own environment while its eyes are laser focused toward the future. The triangular shape that frames the snake is reminiscent of its own head and reinforces strength and stability. The wordmark conveys a sense of motion and adds to its sporty aesthetic.
Chileda Habilitation Institute is a treatment and residential care program for children and young adults with severe developmental disabilities. The logo is a reflection of the institute’s Cherokee inspired namesake, Chileda which translates as “into the light”. The letter “i” symbolizes a candle wick whose life affirming flame serves as a motivational message of the value of each person.
The logo for Stansfield Vending’s healthy eating program features a woman in a heroic pose depicting her as a champion of health conscious lifestyles that include healthy eating. The reductive illustration style features a strong interplay of light and shadow to dramatize her stoicism while conjuring qualities of health, fitness and strength. The color palette integrates green and orange that connotes a strong sense of health, energy and vitality.
HOOPS4HOPE is an annual 4-on-4 basketball tournament fundraising event to benefit New Horizon, a shelter for battered women (and their children).
Because Stansfield Vending’s Office Coffee Service provides multiple high-profile, national coffee brands, the Stansfield brand had to distinguish itself as the local coffee blend that would be used as the everyday office coffee product. Leveraging off of the company’s multigenerational “family-owned business”, an illustrative style and color palette were developed to establish an old-fashioned feel and tone via a reductive style, woodcut print look.
The design commemorates the annual Viterbo alumni men’s and women’s soccer game and is featured on the game day jerseys the alumni play in.
The logo for Viterbo University’s MLK Day commemorates the legacy of Martin Luther King, Jr. while promoting the holiday as an opportunity to serve and learn. The stoic and dignified reductive style illustration of MLK provides a dramatic contrast to the reinterpretation of the “stars and stripes” in the background. Overall , the imagery evokes a sense of community pride and patriotism which encourages citizens to participate in a day of service unto others while reminding them that the work of social justice and equity is the responsibility of all Americans.
Viterbo University holds an Athletics Showcase recruiting event to entice student athletes to extend their playing careers by attending college at Viterbo. The bold, modern aesthetic which features the university mascot and dynamic arched treatment of the text is designed to capture a sense of energy and stoic self-assurance which are attributes of the student athletes. The design is featured on t-shirts that will be given to each recruit during their visit.
Viterbo University hosts a Preview Day every semester to allow high school students to get a tour of the campus, visits with faculty, as well as catch a glimpse of college life at the university. The logo is intended to look dignified and noble, yet feel welcoming and aspirational.
The typeface is reminiscent of a superhero comic book motif that complements the business name while a string of red and green light bulbs serve as the image field for the word HOLIDAY.
The tortoise was chosen to represent the essence of the Gallery Espresso brand, because of its powerful symbolism in many cultures. Among the many meanings of the tortoise is longevity, wisdom, confidence, steadfastness, as well as values of home, family life and personal relationships. The unusual juxtaposition of the tortoise and coffee imagery is achieved by substituting the tortoise’s back with a distinctively shaped coffee bean.
The simplicity of a modest, but elegant chair combined with a soothing typeface and color scheme invites consumers to consider a purchase of quality, second-hand furniture at this consignment shop. The business name and design conveys a sense of furniture that was lovingly cared for by their original owners who are now ready to part with them and provide an opportunity for a second life in somebody else's home. Buyers are able to affordably furnish their homes with all the comforts their family deserves while also safeguarding the environment by keeping these items out of the landfill and reducing the demand for new furniture.